AdTech · Pricing
CPM pricing for US TV ads
The problem
A single CPM model can't price US TV advertising: every state splits into sub-regions, and networks set their own inventory and audiences in each. Pricing them uniformly left real money on the table at upsell time and produced rate cards nobody trusted.
Approach
I pulled petabytes of user-interaction and impression data spanning 10k+ channels on the US cable network, then built a cleaning and validation layer over dozens of dirty, unstructured feeds. On top of that I trained region-specific, state-of-the-art models for CPM prediction, backtested against historical spend.
What I built
A per-region CPM pricing system — ingest, clean, validate, predict — that plugs directly into the ad-sales platform.
- Ingestion cleaning tens of dirty impression feeds
- Region-specific CPM models across 10k+ channels
- Historical backtesting that validates every estimate
Outcome
The first integration delivered $2M immediately through smarter upsell pricing. Sales teams finally had per-region CPM estimates they could quote with confidence, instead of one blunt national number that fit no market well.